With more than 95% of the votes counted, Marcos Jr has about 30 million votes, more than double that of his closest rival, the outgoing Vice President Leni Robredo, who has about 14 million votes, according to a partial and unofficial tally of the Commission on Elections (Comelec), reported by CNN affiliate CNN Philippines. Official results, however, could take weeks to be confirmed.
His running mate, Sara Duterte, the daughter of the outgoing president and mayor of southern Davao city, had a formidable lead in the separate vice presidential race.
Analysts say Marcos Jr’s rise is the culmination of a decades-long attempt to rebrand the Marcos family’s name and image, most recently through social media.

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